Support Working Moms with a 24/7 Virtual Lactation Program

Updated: Sep 16, 2020

Breastfeeding for all infants starting at birth and continuing until at least six months of age has been recommended by the World Health Organization and the American Academy of Pediatrics. Research shows that breastfed babies have lower risks of ear infections, respiratory infections, gastroenteritis and intestinal infections [1] [2]. And because breastfed infants tend to be ill less often, [3] working moms spend less time away from the job looking after a sick baby.

Companies that support their breastfeeding employees see benefits, too. Studies have shown that companies that provide comprehensive lactation support programs that help and encourage employees to breastfeed longer, and to breastfeed exclusively to six months, see healthcare savings benefits. [4] For every extra month a woman breastfeeds (beyond six months), it reduces her risk of a number of cancers, including those of the breast, ovaries and uterus. [5] [6]

Having Access to Virtual On-Demand Lactation Support is a Win-Win

Some women need help when it comes to breastfeeding, and that’s why having support available when they need it is key—and around-the-clock access is best. A mother’s early experience with breastfeeding affects how long she will continue breastfeeding, so employers should encourage and support their breastfeeding moms by providing 24/7 virtual lactation support and consulting. Lactation support programs are extremely valuable to women and having certified Lactation Consultants available to give moms expert advice on breastfeeding can contribute to keeping employees and their new baby healthy.

In a study of five different corporations with lactation support programs, 94% of employees returned to their company after maternity leave, compared with the national average at the time of only 59%. [7]

Philadelphia Department of Public Health Partners with Telehealth Company

On March 30, 2020, the Philadelphia Department of Public Health announced a partnership with leading telehealth company Pacify Health to bring free and unlimited breastfeeding support 24 hours a day to city residents during the coronavirus crisis. Users will receive access to expert help on a wide range of topics, including successful latching techniques, soreness and pain, maintaining adequate milk supply, pumping, transitioning to solid foods, and more.

"We know that breastfeeding protects against a variety of diseases and conditions in infants, as well as improves the health of the mother," said Melanie Silverman, MS, RD, IBCLC, Chief Clinical Officer at Pacify Health. "From fewer infant ear infections to decreased maternal postpartum bleeding – breastfeeding keeps moms and babies out of the hospital and ER. Given what's going on right now, that couldn't be more important."

24/7 Virtual Support via Pacify is Available to Employers Today

During this time when most employees are working from home, employers can activate Pacify and 24/7 virtual support through the New Moms’ Healthy Returns program. Your new moms can ask pediatric and lactation experts about many useful topics including breastfeeding, latching, weaning, earaches, teething, crying or colic and more. Having access to pediatric experts may give your employees extra peace of mind, especially in situations when visiting the doctor or waiting for an appointment aren't easy options.

Implementing 24/7 virtual support is quick and simple. Contact us today you'd like to learn more about this option and how it can help your working moms.


[1] American Academy of Pediatrics. (2012). Breastfeeding and the use of human milk. Pediatrics; 129(3): e827-e841.

[2] Pediatrics Vol. 129 No. 3 March 2012. DOI: 10.1542/peds.2011-3553

[3] The Business Case for Breastfeeding, U.S. Department of Health and Human Services, 2008

[4] Victora CG et al. Breastfeeding in the 21st century: epidemiology, mechanisms, and lifelong effect. Lancet. 2016;387(10017):475-490.

[5] Jordan SJ et al. Breastfeeding and endometrial cancer risk: an analysis from the Epidemiology of Endometrial Cancer Consortium. Obstet Gynecol. 2017;129(6):1059-1067.

[6] Li DP et al. Breastfeeding and ovarian cancer risk: a systematic review and meta-analysis of 40 epidemiological studies. Asian Pac J Cancer Prev. 2014;15(12):4829-4837.

[7] Berry, et al. CDC. Becker’s, Harvard.

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